More than a t-shirt. A movement.
Designed by multi-award winning Edinburgh artist Rachel Cartledge, this tee brings the AI paperboy to life, the way only a local creative could.
Quote from Rachel on her design process:
"I designed this T-shirt to capture Edinburgh’s community spirit. Building on the original paperboy graphic, I developed the character and the world around him to show the sense of togetherness that defines this city. Everyone knows the local paper kid - friendly, helpful, woven into the neighbourhood - just like Keep Edinburgh Thriving!
The final T-shirt shows a small parade of locals follows behind him, each carrying products from nearby businesses. It’s a scene that symbolises support, connection, and a thriving Edinburgh community, all brought to life with a warm and fuzzy illustration style and real storytelling."
One shirt. Three ways to support local:
- £5 from every shirt goes directly to the artist.
- £5 from every shirt goes to a local charity.
- £1 from every shirt goes towards a local business gift voucher. Every buyer is entered to win up to £200 to spend at an Edinburgh independent.
When you wear it, you're not just repping Edinburgh, you're helping to Keep Edinburgh Thriving.
Product Details:
- Set-in sleeve
- Dropped shoulder
- Wide 1x1 rib neck collar with single topstitch
- Inside back neck tape in self fabric
- Sleeve hem and bottom hem with wide double topstitch
- 100% Organic Ring-Spun Combed Cotton (200 GSM)
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Size Guide:
Fit: Oversized
-
XS - Half Chest: 54.5cm / 21.5"
- S - Half Chest: 57cm / 22.5"
- M - Half Chest: 60cm / 23.5"
- L - Half Chest: 63cm / 25"
- XL - Half Chest: 66cm / 26"
- XXL - Half Chest: 69cm / 27"
